The COVID-19 pandemic has turned the tables on all the prognostications that were
made for the five years and the bigger picture. Every sector has witnessed its
impact which even includes agriculture. India is mainly an agrarian country and more
than 50% of its populace is employed by agriculture and they are the cusp of
adopting digital tools for their commerce. Whether you are associated with an
agro-business or helm a seed company, a digital strategy is the need of the hour for
your corporation to thrive.
In India as well as across the globe, technology has become synonymous to
agriculture. Data science, and particularly, agro-informatics is being widely
employed to meet the challenges that various seed companies are facing on the
ground. At Kisangates, we have assisted seed companies to withstand all the
uncertainties on the ground with the digital insights of Pando. Drawing from the
same, these are a few principles that you must keep in mind to effectively undertake
the digital transformation of your seed company:
Prioritise the End-User
For any seed company, the last mile field force is critical. Because they represent as
well as grow your business. Take note of their challenges, equip them with digital
solutions like Pando so that they can quickly adapt to the changes in the field.
Comprehensively, these measures would ensure that your field force is satisfied,
digitally aware and they would walk extra miles for your seed company then.
Rely on Real-Time, Accurate Data
Seasons are dynamic and the markets have followed its suit owing to the disruption that
social distancing has caused. Hence, it can get difficult to find real-time insights,
data to make the next move for your distribution, production. By aligning intuitive
digital solutions, you could centrally access data on your campaigns, outreach and
accordingly realign a strategy that is effective and efficient.
Choose What Matters
In many scenarios, a seed company has too much information lined up in the meetings. It
results in unwanted deliberation, wastage of man-hours. In order to curb it, sharp
insights, real-time data and analysis of dire parameters of the field are crucial.
Choose a digital platform that offers custom solutions for your seed company, that way,
you would save your time, resources.
Avoid Over Analysis
For constructive decision making, too much data can prove to be overwhelming. It can not only affect the workflows of your products, strategy of your on-field force but also lead to analysis paralysis. By digitally outsourcing the same with the aid of agro-informatics platforms, you could streamline the processes of your seed company.
At the end of the day, outcomes, success and the reputation of your seed company will be directly proportional to the well-being and morale of your field force. Hence, it is important to generously reward them against their deliverables and make them feel valued.
By following these basic principles, you would be able to make the day to day, long-term processes, goals of your seed company more aligned to the vision of your company for the next decade and the new normal, more so.